Shift your Paradigm to Suit the Time(s).

http://www.educause.edu/pub/er/review/reviewArticles/32218.html

I highly recommend this article -- learned as much from it as from Tom Peter's In Search of Excellence.

Quote: "Obviously, it is useless to be best in the wrong thing." Lewis Perelman.

Note also Perelman's contrasting "the logic of pyramids and the logic of seagulls."

Seagulls have adapted and will be around longer than the pyramids.

Or in a S.E. Asian context, the silk cotton tree will be around longer than the Angkor monuments.