Monday, November 17, 2014
New Wave Burmese Painting--by Kyi May Kaung (Ph.D.)--some ideas
Do this informal art course with me--most gallery owners dealing in Burmese art don't know what they are looking at, and so do not "sell" the art well--or put on good exhibits.
It is necessary to talk the talk as well as walk the walk.
For instance, exhibits based on nationality of painters are worse than useless--
though there is a case for marketing "Burmese art" as Burmese art--
but that leaves out painters like me who are based overseas.
In my mind, whatever the commercial success, it is better to market in the long run as Burmese Rennaissance Painters or something like that.
Right now no good label.
Burmese Spring Painters
Neo classical painters.
I would like for Sonny N, Min Wae Aung, Tin Win, Zaw Win Pe, Nay Myo Say to mull on this and talk to important gallery owners about these aspects of labeling and branding, very impt these days.
Soviet or Russian art and Chinese art are very marketable right now.
Reyard's excellent and encyclopedic book on Burmese painters does not cover new wave--New Wave Burmese Painting might be a good name--
--he does not try to define or describe schools or styles of painting, only goes painter by painter--
that leaves out the economies of scale and the critical mass/labeling aspects of selling art.
A very exp book but professional Burmese painters & gallery owners/managers should get it and keep for ref.
I read it in 2 days while packing to come home.
Kaung FB 11-18-2014
Posted by Kyi May at 9:14 PM